Defining visual identity for Office 365 brand photography and the incorporation of Skype in Microsoft’s business offerings.
The end state objective was to establish a clear and consistent brand expression across all customer touch-points, engendering brand love, resonating in culture, and driving business results. Ultimately defining Office 365 as a ‘category’ brand.
Bing engineers needed inspiration. I was asked to solve this issue by shooting a documentary which they would find thought-provoking. The central theme of this work focused on the future of human intelligence.
The incorporation of Skype in Microsoft’s business offerings was a major part of the re-imagining of Office 365.
